The NOW is designed as a refuge to help you disconnect from the outside world and reconnect within. We are where you go to turn down the noise so you can listen to what your body needs.
About the PLACE
Why the NOW?
We’ve reimagined the approachable luxury of a neighborhood spa with high-quality massages and custom enhancements that offer relaxation and healing.
We design our services to be convenient, affordable and high quality always. The menu of customizable enhancements makes personalizing your service simple. At the NOW, guests can choose between three signature massage styles and pair their service with a variety of exclusive enhancements.
Our Boutiques
Our interiors are recognized for their elevated aesthetic, inspired by nature + exotic beachside destinations from around the world. Each boutique incorporates raw elements and natural materials to create a chic minimalist oasis.
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