ACTIVATE CELEBRATES ONE YEAR OF ACTION-PACKED PLAY IN NAPERVILLE,

Activate, the fast-growing international live-action gaming brand, will celebrate the first anniversary of its Naperville location on Friday, April 17, with a full day of festivities, discounted gameplay, exclusive challenges and prizes.

Open to the public from 10 a.m. to 8 p.m., the anniversary celebration will include 50% off gameplay all day, live music from a DJ, hourly giveaways, competitive challenges and a featured evening showdown. The first 50 guests in line will receive a limited-edition Activate wristband unlocking free gameplay for a month, valid for one free 60-minute session each week, Monday through Thursday, for 30 days. Newsletter subscribers will get access to book limited spots prior to the general public.

“Over the past year, Naperville has really embraced Activate in a big way,” said Jason Thompson, COO of Activate America. “We’re excited to celebrate with a community that has supported us from day one, and what better way to mark this milestone than with a day full of competitive, action-packed games!”

Activate is the world’s first active-gaming experience, where players do not just play the game, they enter it. Through immersive, technology-driven game rooms, guests jump, climb, problem-solve and compete in short-form challenges that test both physical and mental agility. Players track progress, earn achievements and come back to beat their best scores.